Billy Bowin

B I L L Y   B O W I N

Creative Direction  |  Digital Strategy  |  Brand Storytelling  |  GTM Campaign Execution  |  Team Leadership

data drives design drives data

I bridge the gap between creative vision, technical execution, and business strategy—fluently. A colleague once called me a translator. They weren’t wrong.

About Billy

About Billy

Creative. Technical. Strategic.
Not a trade-off, a differentiator.

Over 16 years building and leading creative operations at high-growth SaaS companies, I have occupied a rare position… the person who can sit in a brand strategy session, a sprint planning meeting, and a C-suite quarterly review adding real value in each room.

My career spans the full creative and digital spectrum. I have architected brand systems for companies navigating complex rebrands, built marketing technology stacks from the ground up, owned websites that became the number one source of pipeline generation, and pioneered AI-powered workflows that let lean teams deliver enterprise-grade output.

What does not change across any of it? A commitment to work that is both visually excellent and measurably effective.

The Translator

Fluent in creative direction, front-end development, and C-suite business objectives. I move between design reviews, engineering standups, and board presentations without losing the thread.

AI Innovation Leader

Early adopter and educator of AI-powered creative and digital workflows—reducing production timelines by 60%, building production-ready applications, and enabling teams to deliver more with leaner resources.

Startup to Enterprise

From co-founding a social platform to directing creative operations at a global SaaS company. I understand what scale means at every stage and what it takes to get there.

Experience

A career built at the intersection of brand, technology, and growth.

AI-powered retail intelligence platform serving global enterprise brands

Senior Director of Creative & Digital 2023–2026

At EDITED, I lead the full creative and digital operation—uniting the in-house studio and agency partners to deliver cohesive brand, web, product marketing, and demand generation experiences across global markets.

My ownership spans brand stewardship, GTM campaign strategy, website performance, marketing technology, and AI workflow integration. Working directly with the CMO and revenue leadership, I translate business objectives into integrated multi-channel campaigns across digital advertising, content, email, social, and events—with HubSpot and Marketo as the connective tissue for automation and tracking.

Key Results

  • Led comprehensive corporate rebrand and full brand system implementation across all customer touchpoints, marketing channels, and internal communications
  • Drove website CRO to a +7% conversion rate improvement (a 49% increase), making the site the number one source of pipeline generation
  • Led SEO and AEO strategy resulting in 3x organic search growth and 10x increase in AI-driven high-intent site visits and conversions
  • Achieved 99.9% uptime and Lighthouse scores consistently above 90 through security and accessibility implementation
  • Pioneered AI-powered workflows across creative and digital operations, reducing production time by 60% while maintaining quality standards
  • Increased multi-channel campaign engagement 3x through differentiated, customer-centric creative across ABM, digital advertising, content, and events
  • Implemented Monday.com across the marketing organization, reducing project timelines by 14% and increasing stakeholder accountability
  • Built and deployed an internal Resource Hub centralizing all internal and customer-facing digital assets

Omnichannel CX software platform (formed through merger of Astute, iPerceptions, and Socialbakers)

Art Director, Design Studio 2021–2023

Three distinct companies—with three distinct identities, visual languages, and cultures—had just merged. My job was to build one cohesive brand from the ground up, on a timeline.

The result was a comprehensive brand system spanning logo, color, typography, illustration, photography, motion, social media, and accessibility standards. I directed the brand guidelines, established design systems governing the Care, Marketing/Social, and Commerce product lines, and produced the creative that took Emplifi to market.

Beyond brand, I managed creative production for demand generation, product launches, events, and executive communications—and implemented an internal agency-style creative project management system and DAM that reduced administrative and distribution costs by over 50%.

Key Results

  • Delivered complete rebrand consolidating three distinct identities into a cohesive visual system, documented in comprehensive brand guidelines
  • Built scalable design system enabling consistent brand experience across multiple product lines
  • Implemented creative project management system and DAM, reducing administrative and distribution costs by +50%
  • Managed creative production for major industry events reaching thousands of prospects and customers
  • Led implementation of Asana for the marketing team, establishing workflow processes and best practices
  • Mentored junior designers and established creative internship program

Enterprise customer experience and contact center software

Lead Web Developer & Senior Graphic Designer 2016–2021

Astute is where I moved from practitioner to creative lead. I architected and developed the corporate website on WordPress, led a full CMS migration from Umbraco (including programmatic data extraction, database architecture management, and import controls), created brand identity and marketing collateral, collaborated on UI/UX for customer-facing software, and ultimately designed a complete company rebrand.

Key Results

  • Designed complete company rebrand including new visual identity, website redesign, and organization-wide implementation
  • Led full CMS migration from Umbraco to WordPress with custom demand generation modules
  • Improved email deliverability rates by 35% through Marketo template design and campaign asset development
  • Spearheaded Jira implementation for marketing project management, improving cross-departmental collaboration

The Wayback Machine

StackerDecks

Digital Social Media / Advertising Startup

Co-Founder & CTO  2012–2016

Co-founded and launched a social media SaaS platform from concept through market. Led product vision, full-stack development, brand identity, and go-to-market. Designed and implemented proprietary ad revenue generation technologies.

GameDayr

Digital Sports Media & Events Startup

CTO, Designer & Developer  2010–2013

Built and launched a sports content platform from the ground up, incorporating 100+ regional micro-site properties with shared bidirectional data across the network. Led brand identity, UI design, LAMP stack infrastructure, and on-site event execution.

Billy Bowin Freelance

Me and my hustle…

Freelance Graphic Designer & Developer  1996–2010

14 years of client work spanning logo, branding, print collateral, web design, and UI/UX across international and domestic clientele.

Selected Work

Brand systems, digital experiences, and tools built to perform.

The work below represents leadership-level deliverables—brand systems architected for scale, digital platforms built for conversion, and creative operations designed to grow with the business.

EDITED Brand System

Rebrand, Brand Strategy and Identity

Led the development and implementation of EDITED’s brand identity—a visual system built around the concept of elevated perspective and data intelligence. The system spans a custom wordmark and glyph, a structured primary/secondary/tertiary color palette, a dual-typeface system (Urbanist and Red Hat Display), gradient and texture frameworks, and a social media design system.

Every element was built with intentionality and documented rationale—from the logo glyph’s seven peaks to the color system’s separation of corporate and social contexts. The result is a brand architecture capable of governing identity at enterprise scale.

View Brand Guidelines
EDITED Brand Guidelines — visual identity system preview

Emplifi Creative Workflow Process

Design Studio Management System

Building Emplifi’s brand was only half the job. The other half was building the operational system that would make the creative team function like an internal agency—at scale, with consistency, without the administrative overhead quietly eating into the team’s capacity.

We architected a five-stage end-to-end creative workflow: a Design Studio Portal for structured request intake, an auto-incrementing job numbering system with 25+ asset category codes, Asana-integrated sprint management, standardized Creative Cloud folder and file naming conventions, a job completion and packaging protocol, and a Google Drive archive system linked back through a live database.

The result: a 50%+ reduction in administrative and distribution costs, clearer accountability, and a creative team that could handle higher volume without adding headcount.

View Creative Workflow Process
Emplifi Creative Workflow Process — design studio management system preview

AcousticDoodler

AI-Assisted Development, Interactive Application

AcousticDoodler started as a deliberate experiment: how far could I push Claude.ai as a development partner before I hit a wall that required writing code myself? The answer was all the way to a production-ready, publicly deployed interactive music education platform—without writing a single line of code.

My contribution to the build was a UI mockup, which I fed to Claude as the design guide. Everything that followed—architecture decisions, front-end implementation, interactivity, and deployment—was driven entirely through prompt-based development.

The project proved out something I now apply across my team: AI-assisted development is not a shortcut for developers. It is a legitimate production methodology that puts build capability in the hands of people who think in systems and design, not just those who write syntax.

View AcousticDoodler
AcousticDoodler — AI-assisted interactive music education application

What People Say

Respected by peers. Trusted by leadership. Loved by teams.

I’ve had the pleasure of working with Billy across multiple companies, where he’s excelled both as an individual contributor and as part of the marketing leadership team overseeing Creative and Digital. Billy is a creative and flexible leader who continuously looks for better ways to do things and encourages his team to do the same. He’s an exceptional people manager, respected by his peers and loved by his team, and a true asset to any organization.

LinkedIn

Shellie Vornhagen

CMO

Billy is a leader who pushes everyone around him to be better, including the business itself. When he came on board, our digital presence was functional but not performing at the level needed. By the time he finished, it had become our strongest pipeline driver, and the numbers reflected that. He was also the creative force behind our full corporate rebrand. That kind of initiative requires equal parts vision, discipline, and organizational trust, and Billy navigated all of it. The result was a cohesive, compelling brand identity that our company rallied around.
One of Billy's key strengths is his deep understanding of cross-functional operations and how daily activities across the organization drive the larger strategy. And he always anticipated where the market and our customers were moving. He was an early leader in integrating AI into his team's workflows and rethinking how we scaled content. He constantly pushed us to operate smarter and faster.
Billy operates well across the C-suite and the creative side of the business, which is hard to find. He brings strategic clarity and rolls up his sleeves to execute and get the job done. Any organization would be lucky to have him.

LinkedIn

Doug Kofoid

CEO - EDITED

Billy is a true full-spectrum designer, bringing ideas to life across brand and identity, print, digital, web, UX/UI, and interactive experiences. His work spans everything from high-impact campaigns, social creative, email and lifecycle design, and presentation materials to motion/video, data visualization, AI-driven creative, and even technical builds including websites, bots, and more. He pairs strong design thinking with hands-on execution, making him a collaborative partner who consistently delivers creative that is both compelling and measurable.

LinkedIn

Molly Schachleiter

VP, Growth Marketing

Over the past three years working with Billy, I have consistently valued his strong leadership and strategic mindset.
He stands out in negotiation, always bringing clarity, balance, and a solutions-focused approach that leads to strong outcomes while maintaining positive relationships. His project management skills are equally strong, he keeps work on track, prioritizes effectively, and ensures focus stays on what truly matters.
Billy also brings a creative, outside-the-box perspective that elevates the quality of the work and encourages better thinking across the team. He combines structure with innovation in a way that drives both efficiency and fresh ideas.

LinkedIn

Svetoslav Rankov

Senior Director of Software Engineering - EDITED

I worked under Billy on the Creative and Digital marketing team for 2.5 years and could not wish for a better boss. Billy maintains open communication and dialogue with his team, checking in often and always offering help, but never micromanaging. If you are looking for a Head of Creative and Digital that is equal parts a creative and innovative thinker, a dedicated hard worker, and a personable and caring leader, Billy is your guy.

LinkedIn

Audrey Buck

Digital Marketer

Billy is an inspiring Creative and Digital Director with a rare blend of strategic vision, creative depth, and genuine empathy. With extensive experience across design, marketing, web, and SaaS, he brings a deep understanding of how creativity and technology intersect to drive meaningful results. He leads with imagination and clarity, fostering a culture where ideas thrive and collaboration feels natural. Beyond his creative leadership, Billy is deeply committed to the growth of those around him, always finding the right moments to mentor, share knowledge, and help others refine their craft. His guidance consistently elevates both the work and the people behind it.

LinkedIn

Elliot Cornwell

Creative & Digital Designer

Capabilities

The full stack…
creative to technical to operational.

Brand & Creative

Brand Strategy and Identity Development|Design Systems and Component Libraries|Art Direction and Creative Leadership|Visual Identity and Rebranding|Motion Graphics and Video Production|Photography Direction

Digital & Development

HTML5, CSS3/SCSS, JavaScript|React, PHP, ASP.NET MVC|WordPress, Umbraco, Contentful|UI/UX Design and Prototyping|Web Performance and CRO|Responsive and Accessible Design (WCAG)

Marketing Technology

Marketo (Advanced)|HubSpot|Google Analytics and Tag Management|A/B Testing (Optimizely, VWO)|DAM Systems|Email Design and Development|SEO and AEO

AI & Emerging Tech

AI-Assisted Design and Development|Prompt Engineering|AI Workflow Integration and Team Enablement|Rapid Prototyping with AI|Machine Learning Integration

Operations & Leadership

Project Management System Implementation (Jira, Asana, Monday.com)|Agency Management|Budget Ownership|Cross-Functional Leadership|Demand Generation Campaign Strategy|Go-To-Market Execution

Let’s Connect

Ready to bring creative, technical, and strategic leadership to your team.

Reach out on LinkedIn